There is a widespread conversation taking place about The Church of Jesus Christ of Latter-day Saints and its members, and starting Monday, 3 October 2011 Mormons in 13 major cities in the United States and Australia will be taking part in that conversation in a more direct way. The media ads are running through March 2012 in Phoenix, Arizona; Atlanta, Georgia; Denver, Colorado; Spokane and Seattle, Washington; Austin and San Antonio, Texas; Omaha and Lincoln, Nebraska; and Indianapolis, Fort Wayne and South Bend, Indiana. The campaign is also spreading internationally with ads in Brisbane, Australia. A separate “I’m a Mormon” campaign ran this summer in New York City.
This latest campaign is a continuation of an undertaking that was launched in nine cities last year in an effort to help people understand the faith through both the ordinary and extraordinary aspects of the lives of Church members. The campaign is the result of research conducted by the Church over the past few years related to how well Americans know and understand the Church and its members.
To be able to access the "I'm a Mormon Campaign" you will need to have an LDS account set up and to be added to the list of users.